H&K lands PKR launch

Hill & Knowlton is promoting PKR.com – the latest contender in the booming online poker market – across the UK, Ireland and Scandinavia.

The site boasts 3D graphics that it claims will challenge its 2D-based rivals and mean 'highly realistic game-play'. At PKR, produced by UK-based software firm Crunchy Frog, players can customise their character's appearance.

PKR is expected to launch in May, with H&K handling media relations. The agency will attempt to source brand link-ups for merchandise opportunities and organise a promotional party.

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