IT firm Getronics appoints Firefly

Dutch computer services group Getronics has enlisted Firefly Communications, spelling the end of a six-year relationship with Kinross & Render.

The move follows Getronics' acquisition this month of Pink Roccade. Worth Communications, which had worked for Pink Roccade for two and a half years, lost out to Firefly in a four-way pitch for the account, which did not involve K&R.

Positioned as a competitor to IBM Global Services and Accenture, Getronics warned this week that the company would not meet its 2005 profit target due to losses at its operations in Italy.

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