Out Front bags EuroPride

Annual gay festival EuroPride, this year held in London, will use Fleishman-Hillard’s ‘pink practice’ to promote the event to a mainstream audience.

F-H Out Front consultant Eddy Evans said: 'It will be positioned as diverse and inclusive – a family event, like Notting Hill Carnival.'

EuroPride runs from 17 June to 1 July and will culminate with a parade along Oxford Street and Regent Street and a cabaret in Leicester Square.

VisitBritain will also market the event to attract tourists.

Out Front won the business after EuroPride chief executive Jason Pollock attended the launch of the practice last year.

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