FD links up with China’s Eastwei

HONG KONG: Financial Dynamics has formed a joint venture with 60-strong mainland China firm Eastwei Relations.

The move comes five months after FD hired former Citigate Dewe Rogerson North Asia CEO Diana Footitt to launch the agency in the country (PRWeek, 16 September 2005).

Footitt heads a five-strong office in Hong Kong. She said FD staff could be placed in Eastwei's mainland China offices within two months as part of the agreement.

Led by managing partner Johan Bjorksten, Eastwei was created in 2002 through the merger of Beijing-based Aboda Communications and Shanghai consultancy Hanquing Consultants.

Its clients include Nvidia, Ikea, Porsche and Sony.

Bjorksten said demand from Chinese corporates for advice as they expanded into international markets had been a catalyst for the move.

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