FSA tasks MS&L with web promo

The Financial Services Authority (FSA) has appointed Manning, Selvage & Lee to drive consumers to a new website designed to help them feel more confident about their finances.

The 'Money Laid Bare' site will be launched in February, offering a debt test tool and a financial health check among other resources to help consumers with their finances. 

The campaign aims to encourage use of the site, raise awareness of the FSA as a trusted source of information, and lessen consumer debt, said PR manager Vanessa Wood.

Running from February to March 2006, the campaign will target the 25 to 44-year-old age group.

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