Only weeks after Asda's ex-PR chief Christine Watts took the new comms director role at Selfridges (PRWeek, 18 November 2005), six-year incumbent Camron PR has lost its consumer brief to ZPR - run by ex-Asda head of PR Zaria Pinchbeck.
Camron director Judith Fereday is philosophical about losing out to Watts' ex-colleague: 'People like to use people they've worked with before, don't they?' Fans of cut-price designer rip-offs will be relieved to hear that the chances of Asda's George defecting to Selfridges appear slim.
