More to Amnesty poll than bid for coverage

Surveys provide a relatively easy route to getting mentions for a product or brand ('Do surveys still cut it?', 9 December 2005), but getting Amnesty International's name into print wasn't our primary objective when we published the results of our recent ICM poll on attitudes to rape.

In terms of coverage this must have been one of the biggest surveys of 2005, but while Amnesty did get lots of name checks, what pleased us most was the debate we stimulated. This debate continued for days afterwards in comment columns, letters pages and phone-ins.

There are many reasons for conducting surveys, and here were more: to get people talking about a difficult subject, and change perceptions, attitudes and behaviour.

Mike Blakemore, media director, Amnesty International UK.

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