Speedo poaches Adidas’s Briggs

Speedo has raided Adidas to fill its top global PR post. Alex Briggs started this week as head of PR, having been PR manager at Adidas, responsible for the latter’s association with basketball and tennis.

Speedo sponsors the International Federation of Swimming and many Olympic athletes, so its profile will be particularly high in the run-up to Beijing 2008 and London 2012.

Based in Nottingham, Briggs reports to V-P of marketing worldwide Ferdi Van Heerden and will oversee Sputnik Communications, Speedo's consumer agency of five years. He replaces Rebecca Britten, who left five months ago for BBC World.

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