B-M's Rollinson quits for start-up

Burson-Marsteller MD of brands and integrated marketing Mark Rollinson has quit after nine years to launch his own agency.

He left on Christmas Eve and this week unveiled Brand Faith, 'a strategic branding consultancy'. It is already advising Washington-based advocacy group Landmine Survivors' Network.

Rollinson said he has lined up a 'significant figure from the PR world to get involved' with Brand Faith. He plans to employ around six staff within six months.

He joined B-M when he sold his design firm Giant to the company. Explaining his exit he said: 'I want to be more entrepreneurial again.'
He added: 'I want to enjoy the culture of a small business, and work on branding and brand strategy, rather than generalised marketing.'

Clients of B-M's UK brands and integrated marketing division are believed to include The Environment Agency, Accenture and Ukrainian conglomerate System Capital Management.

B-M's UK CEO Per Heggenes said: 'I rate Mark highly. I am sad to see him go.'

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