Sail 4 Cancer calls in F-H for events

A cancer charity has taken on Fleishman-Hillard to help secure more coverage of its sailing events.

Sail 4 Cancer raises funds for research and treatment and provides sailing experiences for cancer patients and their families. Its main source of income is fundraising events, ranging from dinghy racing and corporate regattas to match racing and tall-ship challenge days.

F-H senior account manager Samantha Chalmers said the brief was balanced between promoting sailing events to corporates and raising the charity's profile in the consumer press.

'The charity is focused on forming mutual partnerships rather than just shaking a tin,' she added.

Sail 4 Cancer was set up five years ago and has been the official
charity of Cowes Week since 2002.

It was also the official charity for the 2005 Fastnet Race, and aims ultimately to become the 'charity of choice' for sailors.

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