'We needed a bigger agency geographically,' said George Thaw, global V-P of the £280m annual turnover firm. 'The core brief is to drive UK business - but also to help us expand further into Europe later in 2006.'
Avanade is wholly owned by Microsoft and Accenture and targets itself at 'the 2,000 largest organisations using Microsoft products worldwide.' Its clients include AstraZeneca the London Stock Exchange, Tesco and Twentieth Century Fox.
Lewis beat JBA, plus Edelman, Fuse PR and Firefly Communications, to secure the brief.