C&W wins Deloitte brief to promote ‘full service’
Deloitte, the only ‘big four’ accountancy firm to retain a management consultancy arm after the collapse of former rival Anderson, has hired Cohn & Wolfe to safeguard its corporate reputation and boost brand visibility in the UK.
The sector has been rocked in recent years by question marks over firms that both advise and audit the same company – particularly after 2002's Enron scandal triggered the sudden implosion of Anderson. Rival Ernst & Young sold its consultancy business in 2000. KPMG sold its consultancy arm in 2002, as did PricewaterhouseCoopers after an attempted sale failed in 2001.
However, head of PR Emma Thorogood said Deloitte was keen to highlight the firm's retention of its consultancy services and show corporates the advantages of employing a big four accountant that could offer a 'full service' of tax, audit, corporate finance and consultancy.
As well as the corporate brief, Thorogood said C&W had been briefed to help its graduate recruitment programme by promoting the Deloitte brand outside the finance pages.