The ten-day festival includes battle re-enactments and a boat race. HC will provide on-going PR for the Jorvik Viking Centre in York and launch an interactive tourist attraction called 'Dig' in April.
A media relations campaign will see HC targeting national papers and online news sites, entertainment guides, photo agencies, supplements, the History Channel and women's weeklies.
HC replaces Heritage PR on the account.
A media relations campaign will see HC targeting national papers and online news sites, entertainment guides, photo agencies, supplements, the History Channel and women's weeklies.
HC replaces Heritage PR on the account.
