Mobile Top Level Domain hired Companycare Communications after a seven-way pitch.
Nokia, Vodafone and Microsoft set up .mobi so mobile phones could better display websites. The domain has since been backed by ten other companies, including Ericsson, T-Mobile and Hutchison 3G.
Companycare fought off agencies including Weber Shandwick, Text 100 and Bite PR for the brief. Companycare director Kevin Taylor will head the account.
Nokia, Vodafone and Microsoft set up .mobi so mobile phones could better display websites. The domain has since been backed by ten other companies, including Ericsson, T-Mobile and Hutchison 3G.
Companycare fought off agencies including Weber Shandwick, Text 100 and Bite PR for the brief. Companycare director Kevin Taylor will head the account.
