Companycare in ‘mobile web’ win
The organisation behind the new internet domain for mobile phones – .mobi – has called in agency support to entice users and website operators.
Nokia, Vodafone and Microsoft set up .mobi so mobile phones could better display websites. The domain has since been backed by ten other companies, including Ericsson, T-Mobile and Hutchison 3G.
Companycare fought off agencies including Weber Shandwick, Text 100 and Bite PR for the brief. Companycare director Kevin Taylor will head the account.
