Brent PCT prints sex advice mag
Brent Primary Care Trust is seeking to reduce the rate of teenage pregnancy in the borough with a campaign aimed at 14 to 16-year-olds.
'We consulted groups of teenagers and they came up with the idea of a free magazine, available in places they hang out,' said Brent PCT head of press and comms Caroline McGuane.
A card on the front of the magazine will offer readers free condoms and discounts at local retailers.
The campaign, which launches next week, will involve young volunteers delivering safe-sex messages 'on the street'. Consultation revealed those in the target group were more likely to listen to peers than adults.
