Awareness campaign close-up: Winter focus for meningitis group

The Meningitis Research Foundation (MRF) is undertaking a two-month campaign to highlight people’s increased risk of contracting the disease during the coldest months of the year.

Organisation  Meningitis Research Foundation
Campaign Winter Awareness
PR team In-house
Budget  £500
Date 1 December 2005-31 January 2006

The campaign, badged simply, 'Winter Awareness', is targeting local and regional media, offering case studies from local families affected by the disease.

'You get more depth of coverage from local media,' said MRF head of comms Julia Warren. 'We have an army of volunteers ready for use in case studies.'

The campaign aims to alert people to the MRF's 24-hour helpline, which gives information about the symptoms of meningitis and septicaemia.

Meningitis cases peak sharply during December and January and this is the foundation's  first awareness campaign centred on these months.

Although the campaign is awareness-based, charity donations will be invited through schemes such as a book called Football Stories, which can be bought from the foundation's website.

As well as TV advertising, a 15-second radio message is available for radio stations to download from the site.

Meningitis and septicaemia kill more children in the UK than any other infectious disease. More than 3,000 cases of these diseases are recorded each year in the UK – with around half of the cases in the under-fives.

For more details contact MRF head of comms Julia Warren on 01454 281 811.

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