TV firm promotes ‘Third World’ films

A not-for-profit TV production outfit is promoting short video diaries by people in developing countries.

Set up by Christian Aid and Irish charity Trocaire, London-based togetherTV makes short films of people describing a 'funny, touching or inspirational aspect' of their lives.

The films are offered free of charge as programme fillers to TV networks.

Production co-ordinator Mary Matheson said the style of the films allowed people from developing countries to speak directly to an EU audience, thereby raising awareness of the issues faced by the developing countries featured.

An in-house team will target ethnic, marketing, media trade press and the internet.

Discovery Networks Europe and The Community Channel have already broadcast some of the films, and togetherTV is now aiming to push the concept to more networks.

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