BOA’s Pope joins Cricket Australia

MELBOURNE: Cricket Australia has lured British Olympic Association (BOA) head of media relations Philip Pope to fill the new post of PA manager.

Pope will oversee the media team travelling with the men's cricket team during Australia's hosting of the Ashes (2006/07) – 'probably the country's biggest sporting event since the Olympics in 2000', according to Pope.

He will build relationships with journalists and promote cricket alongside government bodies and cricket authorities.

'Although cricket is dear to Australian hearts, it has increasing competition from Australian Rules Football, Rugby Union and Rugby League – next year Australia will be at the football World Cup for the first time,' Pope told PRWeek.

'To keep enthusiasm high, we will create heroes in the national team to spur children on, and have the structures in place so they can emulate them,'  he added.

Funding will be sought for sports clubs and cricketing schools and initiatives.

Pope has worked at the BOA for six years, where he reports to chief executive Simon Clegg. He leaves on 16 December, taking up his new role in Melbourne on 2 January. BOA is recruiting for his replacement.

'Cricket is part of the national [Australian] psyche, so everything that happens is examined in forensic detail, and there is a huge responsibility to act for the greater good of the game,'  Pope said.

He will report to Cricket Australia general manager of PA Peter Young.

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