Diary: Hit or Miss... Record attempt lifts Jet2

Low-cost airline Jet2.com elevated its profile this week after a paper aeroplane competition. Incumbent agency Lucre enlisted Professor McIntosh from Leeds University to craft a plane to break the world's longest-flight record of 27.6 seconds. Coverage in The Times - 'Ultimate paper plane takes to the skies' - The Guardian and The Sun triggered further publicity on TV quiz Have I Got News For You.

'The only downside was we didn't break the record,' bemoaned Lucre associate director Adrian Johnson.

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