Synergy/Balfour in travel merger

Travel PR firm Synergy has merged with marketing outfit Hills Balfour. Synergy MD Julian Mills becomes executive director of operations, with Amanda Hills Balfour now group MD of the enlarged group.

Named Hills Balfour Synergy, the 35-strong merged firm's clients include Abu Dhabi Tourism, Trailfinders and Club Med. Two weeks ago it replaced Beacon PR at Saga Holidays rival Page & Moy after a four-way pitch (PRWeek, 21 October).

Associate director Jonathan Sloan, who was head of PR at Hills Balfour, will oversee the merged firm's PR operation alongside Synergy's Margaret Henriksson and Anthea Yabsley, who are now associate directors.

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