Named Hills Balfour Synergy, the 35-strong merged firm's clients include Abu Dhabi Tourism, Trailfinders and Club Med. Two weeks ago it replaced Beacon PR at Saga Holidays rival Page & Moy after a four-way pitch (PRWeek, 21 October).
Associate director Jonathan Sloan, who was head of PR at Hills Balfour, will oversee the merged firm's PR operation alongside Synergy's Margaret Henriksson and Anthea Yabsley, who are now associate directors.
Associate director Jonathan Sloan, who was head of PR at Hills Balfour, will oversee the merged firm's PR operation alongside Synergy's Margaret Henriksson and Anthea Yabsley, who are now associate directors.
