Basketball stars to get makeover

England Basketball, the governing body for the sport, has hired start-up agency Podium PR to build the profile of its best players.

The England team includes former NBA star John Amaechi.

Podium PR is aiming to build relationships between basketball players and the media to 'introduce stars' personalities and achievements to the public'.

England Basketball CEO Keith Mair said: 'People need to get to know the stars. Not enough is known about the elite players.'

The Podium sports agency is run by Kathy Scard, who has formerly worked at Jackie Cooper PR, Frank PR and Lexis PR.

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