Four winning teams from England, Scotland, Northern Ireland and Wales will eventually compete to become UK U13 champions – and lift the trophy at Bolton Wanderers' Reebok Stadium in May 2006.
TMF was brought in by sports events firm TMB, which is managing the competition. TMF is handling local press photocalls to
promote regional games, while encouraging store managers to get involved in media relations around the initiative.
TMF head of consumer Simon Crellin leads the account. Other Tesco programmes to encourage children to be more healthy include its 'Great School Run' initiative.