Kodak signs up AD for graphics work
Kodak has handed AD Communications the trade PR account for its burgeoning graphic communications division across EMEA after a competitive pitch.
Belgium-based European PR manager Gudrun Baunach said 'digital transformation' was vital in the graphics market: 'We must help our customers go digital and make sure we have all the products they need.'
AD will target B2B exhibitions and trade titles across the region.
