Kodak has recently acquired a number of products, including Creo, a printer parts supplier, and Nexpress digital printing machines. This is the first time they will all be marketed as Kodak.
Belgium-based European PR manager Gudrun Baunach said 'digital transformation' was vital in the graphics market: 'We must help our customers go digital and make sure we have all the products they need.'
AD will target B2B exhibitions and trade titles across the region.
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