C4 space show in guerrilla activity
Channel 4 is using Shine Communications to handle guerrilla marketing and media relations for its controversial reality show Space Cadets.
Contestants in the show – billed as the biggest hoax in TV history – believe they have been blasted into space, but are actually holed up at a disused airfield in Suffolk.
Guerrilla initiatives will take place in 'major cities across Britain'.
