C4 space show in guerrilla activity

Channel 4 is using Shine Communications to handle guerrilla marketing and media relations for its controversial reality show Space Cadets.

The show, from 7 to 16 December and fronted by Johnny Vaughan, is being promoted with the slogan 'Boldly going nowhere'.

Contestants in the show – billed as the biggest hoax in TV history – believe they have been blasted into space, but are actually holed up at a disused airfield in Suffolk.

Guerrilla initiatives will take place in 'major cities across Britain'.

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