Electronic Data Systems hit the foot of the table after it agreed to pay the Government £71m compensation in an out-of-court settlement. The offer puts an end to a claim from HM Revenue & Customs, formerly the Inland Revenue, made after EDS's glitch-ridden IT system triggered more than £2bn in overpayments when the tax credit scheme was introduced in 2003.
Scottish Power's reputation was damaged when it turned down Eon's £11.3bn takeover bid. The offer was the third that German utility company Eon has made since September.
At the top of the table, Marks & Spencer's glamorous spring/summer catwalk show received glowing reviews, with many journalists concluding that the brand was back in fashion.
Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.