Wilson, who formerly worked as deputy MD at EH PR - Wella's long-standing retained agency - started as comms manager last week.
She heads a six-strong team covering PR, regulatory compliance and online sales/marketing.
Wilson said she had no plans to review Wella's relationship with EH PR, which has worked for the brand for around a decade. She left the Huntsworth-owned agency after four years at the end of 2003 to join Golin Harris as UK head of consumer.
After 12 months at GH she moved to Hill & Knowlton as freelance maternity cover for marcoms MD Alison Eyles-Owen. Basingstoke-based Wilson, who reports to Wella managing director Steve Lowe, said the firm's focus for 2006 would be a 'dynamic' programme of new-product development, details of which will remain under wraps until early next year.
The annual hairdressing award, Wella Trend Vision, will also be a priority. Next year will see the third hosting of the competition for hairdressers aged under 30.
The manufacturer is behind hairstyling products such as Koleston, Lifetex and High Hair.
Wella consumer brands, such as Silvikrin and Shock Waves, are marketed by Procter & Gamble.