We've made a little more room for news and better use of pictures, although the content of the magazine is largely the same.
Who reads FPJ?
Everyone who deals with fruit and veg – people who work in shops, on stalls, fruit and veg growers, wholesalers, marketers, and people who work in IT or logistics in the sector. The nature of the industry means we have readers in 50 countries, particularly in big exporters to Britain such as Chile and South Africa.
What's your competition?
The Grocer and some farming magazines overlap a little, but we are the only specialised title with an international outlook.
Tell us about the next issue.
Throughout December we will examine the issues in exotic fruit and veg – papaya, dragonfruit, mangos. In news we often report on health issues, promotions and marketing, unusual new products and people moves in the big companies.
What are the big issues?
The Department of Health's plan to get Britain eating five portions of fruit and veg a day has put the industry in the spotlight, so we have a '5 a day' page every week.
How often do you deal with PROs?
Fairly regularly – they tell us about launches or marketing pushes for certain products, and sometimes set up interviews at the bigger companies.
How could they make life easier?
By being more proactive on the news front – letting us know when something big is happening sooner. Our audience is trade, not consumer, so we have different requirements from press releases.