He pointed out that similar action had improved audiences at Classic FM, and that any loss of revenue should be regarded as a long-term
A few of the subsequent headlines were hopeful: 'Capital Radio halves ad breaks to woo listeners' (The Guardian, 24 November), but most highlighted the subsequent share price decline: 'Radio group's advertising revamp wipes £100m off stock value' (The Herald, 25 November).
By the weekend, talk was of a takeover: 'Bidders circle after GCap's "commercial suicide"' (The Observer, 27 November).
Gerald Ratner demonstrated a few years ago that self-flagellation as a PR tactic can backfire. Only time will tell for GCap.
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.