Halifax share arm hits London press

Online and telephone service Halifax Share Dealing has called in Redleaf Communications to increase its profile with the London-based financial services press.

The company, which has used Leeds-based Blueprint PR since May 2004, appointed Redleaf without a pitch.

Halifax SD managing director Sue Concannon previously worked with Redleaf founder Emma Kane at Charles Schwab, where Kane was head of investor services.

'The journals and magazines that we want to target are all based in London,' said Concannon. 'So it makes sense for us to use a London agency.'

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