Ali sets sights on Xmas stockings...

Unable to decide what to get the kids for Christmas?

Publisher Heinemann may have a solution in the form of a book touted by its author as 'the perfect stocking filler' for 11 to 13-year-olds.

The book, Public Relations: Creating an Image, 'explains what mummy and daddy do', says its author, Scotland-based freelance PRO Moi Ali.

Ali, who trades under the name The Pink Anglia Public Relations Company and has penned various marcoms-related books, jokes: 'Better than a tangerine and handful of chocolate coins!'

She adds: 'As well as explaining what PR is, there's a section on its darker side and tips to help children spot the hidden hand of PR.'

Whether this matches up to the latest Harry Potter Diary does not know - but we bet they'll be teaching marcoms theory in kindergarten soon enough.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in