Awareness campaign close-up: AIDS groups gear up for World Day

The National Aids Trust (NAT) wants two million Britons to wear red ribbons this Thursday (1 December) to mark World AIDS Day. It wants to ‘break the complacency around, and invisibility of, HIV’ across the UK.

Organisation UNAIDS, National Aids Trust, Terrence Higgins Trust and others
Campaign World Aids Day
PR team Various
Date 1 December

'Wise up. Wear it. Where's yours?' is the NAT slogan for its 18th annual day, co-ordinated globally by Geneva-based UNAIDS. The Terrence Higgins Trust (THT), among others, also supports the day in the UK.

NAT wants to move HIV up the public agenda: it says discussion of HIV issues is at an 'all-time low' and funding for prevention is falling.
It is working with Carphone Warehouse and fire brigades across the country on promotional activity.

People are being encouraged to send personal stories about why they will wear a red ribbon for publication at worldaidsday.org. Other organisations have been asked to use the red-ribbon logo on their websites – a tactic from previous years that is again being undertaken with help from Edelman.

THT, meanwhile, is working with pop star Dannii Minogue and The Outside Organisation on PR. A 'celebrity shopping evening' will be held at Topshop's flagship London store. THT is also calling for better local sexual health services.

Around 58,300 people in the UK have HIV, and 7,275 new cases were diagnosed last year.

Contact UNAIDS UK consultant Peter Robbs on 01480 465328; NAT comms manager Emma Bickerstaff on 020 7814 6730; THT head of media Sally Wright on 020 7816 8620.
www.foresightonline.co.uk

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