Varney reports to C&W UK healthcare joint MDs Jacinta Collins and Jeremy Clark. She is working alongside UK healthcare practice leader Fiona McMillan and Jo Spadaccino, recently promoted to a director role.
C&W bagged its Novartis Ophthalmics contract – a global programme spanning medical and consumer PR – earlier this year.
Varney first joined Shire seven years ago and – other than a two-year stint at Lowe Fusion – worked there until her departure from a programme director role in October. Latterly she worked on AZ and Boehringer Ingelheim business.
Other recent C&W hires include senior account executive Georgie Griffith and account executive Tara Cottrell.
Griffith joined from Fleishman-Hillard; prior to that she was an AZ sales representative. Cottrell was formerly an account executive at Richmond-based agency The Workhouse.