3 adds Frank to agency line-up

Mobile phone operator 3 has expanded its agency roster – aptly, to three – to add creative sparkle to forthcoming product launches.

Head of consumer PR Elaine Quinn said 3 would be launching handsets and services every month, and Frank PR would help to give the company 'expertise in different areas'.

Lexis PR will continue to work on consumer projects and handle 3's press office work, with recent roster addition Slice PR used for music activity (PRWeek, 27 October).

'Some projects will be offered to both Frank and Lexis, and others will be offered to all three agencies, depending on what we have going on,' said Quinn.

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