Publisher LexisNexis reviews brief
B2B publisher LexisNexis is putting its PR account up for pitch as it increases its range of services.
decided to reassess its corporate and B2B needs.
The four-year incumbent QBO Bell Pottinger has made it onto a five-strong pitchlist, as is Ketchum, which has done project work for the group, Wells said.
'We are well known as a research tool, but we offer reputation management and due diligence services as well, and we want to become better known for these,' he added.
'We have invested over $150m in our services and will be relaunching our business news service in January – one of the first tasks for the appointed agency.'
Reed Elsevier has been buoyed recently by the performance of LexisNexis, which reported organic revenue growth of six per cent earlier this month.
