F-H bids for share of the pink pound
Fleishman-Hillard London is to launch a gay and lesbian communications practice, badged F-H Out Front.
Several niche agencies, such as 90TEN, already compete for a share of the pink pound. Porter Novelli also launched a gay practice, Scene, in 2000.
F-H consultant Eddy Evans heads the three-strong division.
The Out Front brand was launched in the US last year.
