Meanwhile, Asda was named by the ASA as home to the UK's 'softest, thickest and most absorbent' toilet paper brand after a dispute with Andrex. The ruling was made this week after tests were carried out following a complaint made by the maker of Andrex
about an advert.
Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.
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