Senni oversees the Rome office, which includes six public affairs consultants. In Milan, Senni and B-M vice-president Massimo Gargiulo share responsibility for a PA team of six.
Clients include National Grid and Archidonna, a group that lobbies for a minimum number of female parliamentary candidates.
Senni reports to Italy CEO Eric Gerritsen.
He joins from consultancy Neos, where he was a managing partner. He is a former member of BT's international taskforce.