Exposure in joint retailing venture

Marcoms agency Exposure has made the unusual move of opening a ‘boutique conceptual store’ for men.

The central London shop – Microzine One – is a joint venture with Chris Lee, owner of a store in Liverpool.

Exposure joint MD Raoul Shah said products from some clients, including Levi's and Umbro, will be stocked. But he added: 'The store is independent and will sell a range of brands.'

The shop will be hired out or used by clients for promotions and product launches.

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