2 minutes with: Gillian Cribbs, editor, World Business

World Business launches in March. What can we expect?

Being published in partnership with Insead – the international business school based in Fontainebleau, France – we can offer a global perspective on the way companies and markets operate. We will bring our readers cutting-edge research and practical insight, and we are just as interested in emerging markets as western Europe and the US.

What makes it different from other general business magazines?
We will fill the gap in the market for  in-depth global business and management stories that are outside the scope of dailies such as the Financial Times or The Wall Street Journal, or weekly magazines such as Business Week or The Economist.

Who will read the magazine?
Senior figures in business – CEOs, directors, up-and-coming managers – from all industry sectors. They will probably have worked overseas, often for large companies with international operations and be actively involved in major business decisions. As English may be a second language for them, our style will be clear and accessible.

What's in the launch issue?
It's under wraps, but expect to see some big names and agenda-setting stories.

How about your regular features?
There will be columns from top business and management gurus, dialogue between leading business practitioners, features on topical business and management stories and a summary of the month's best business journals.

How and when should they contact you?
Email is best with a follow-up call that allows us time to read and digest.

How can PROs be helpful?
By offering us leads – insights or research into particular sectors, bearing in mind the magazine's global reach. Specialist financial PROs particularly can offer useful insights.

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