What the papers say: BSkyB remains on top in EC auction

At face value the broadcast deal struck between the Premier League and the European Commission last week appeared to be a winner for all parties.

Not least for BSkyB which, despite the impending break-up of its monopoly over English football rights, is likely to remain the dominant broadcaster under the new auction scheme. 'BSkyB has scored all the goals in the EU's Premiership carve-up' (The Scotsman, 19 November).

However, the deal was viewed by some as less a 'radical shake-up of the TV landscape' and more a 'political settlement' (The Times, 18 November) – and even 'an unsatisfactory fudge' (The
Independent, 17 November). 

The EC's departure from its initial hardline position was interpreted as a 'mockery of the condition... that at least two broadcasters have
a meaningful share of the rights' (cableforum.co.uk, 19 November).
NTL accused the EC of having 'failed to deliver a level playing field' (The Independent, 18 November).

If other bidders were perturbed by the deal, there was little evidence. Indeed there was anticipation that a bid from the BBC, ITV or Five could mark league football's return to terrestrial TV.
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

www.echoresearch.com www.newsnow.co.uk

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in