What the papers say: BSkyB remains on top in EC auction

At face value the broadcast deal struck between the Premier League and the European Commission last week appeared to be a winner for all parties.

Not least for BSkyB which, despite the impending break-up of its monopoly over English football rights, is likely to remain the dominant broadcaster under the new auction scheme. 'BSkyB has scored all the goals in the EU's Premiership carve-up' (The Scotsman, 19 November).

However, the deal was viewed by some as less a 'radical shake-up of the TV landscape' and more a 'political settlement' (The Times, 18 November) – and even 'an unsatisfactory fudge' (The
Independent, 17 November). 

The EC's departure from its initial hardline position was interpreted as a 'mockery of the condition... that at least two broadcasters have
a meaningful share of the rights' (cableforum.co.uk, 19 November).
NTL accused the EC of having 'failed to deliver a level playing field' (The Independent, 18 November).

If other bidders were perturbed by the deal, there was little evidence. Indeed there was anticipation that a bid from the BBC, ITV or Five could mark league football's return to terrestrial TV.
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

www.echoresearch.com www.newsnow.co.uk

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