WRVS is calling on volunteers and the public to 'be a star' by visiting elderly people during the festive period.
The launch, on 5 December, will coincide with an Early Day Motion by Kevan Jones, MP for North Durham, that will call for more help from the Government and local authorities to tackle the issue.
The campaign is the first promotion overseen by head of media and public affairs Paul Twocock. He has joined the charity from Ealing Council, where he was head of strategic comms.
He reports to director of corporate affairs, marketing and people Jane Comben.