Journalists ‘add impact’ to charity’s annual report

The National Library for the Blind (NLB) has added an extra dimension to its Christmas profile and fundraising campaign by persuading the Good Gifts Catalogue to include Braille and giant-print books.

The charity, which recently joined forces with National Book Tokens to raise its profile among bookworms (PRWeek, 20 October), hopes the Good Gifts partnership will widen its audience reach.

The Charities Advisory Trust-owned catalogue allows people to buy a charitable gift on behalf of someone else, who receives notification of the purchase. Gifts – which are donated to deprived people in the developing world – range from goats to bicycles.

Now in its third year, the catalogue invites 50 charities each year to submit gift ideas.

The Good Gifts Catalogue's upcoming annual PR and advertising campaign will be complemented by NLB media relations activity. The latter will highlight its partnerships with Book Tokens and the catalogue, and the impact they have on the NLB's profile.

NLB head of press Claire Briscoe said the charity would pay particular attention to print and broadcast media in the North-West of England (the library is based in Southport, near Manchester). She added that it wanted to generate a sense of local pride in the facility, which is the second-largest library of its kind in the world.

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