After so long in the business, Humperdinck knows better than to miss a PR trick. PRWeek can reveal he has briefed London-based music agency PPR Publicity to organise a celebrity golf tournament to mark the occasion, and launch his greatest hits double CD.
Ronan Keating and Tony Christie - another enduring singer, who topped the charts with (Is This The Way to) Amarillo? six months ago - are likely to attend.
And those of us who aren't sufficiently famous to get an invite won't miss out entirely, as PPR is seeking sponsorship, TV rights and a magazine deal.