Scottish media prefer Scottish PROs - fact!

I have to say the anonymous Scot who dismissed Gordon Beattie's suggestion that 'it's easier to sell in to the Scottish media if you're Scottish' is missing Beattie's point ('The Scottish media are not so parochial,' 11 November).

First, people buy people. Second, people buy people they like. Third, Scots warm to Scottish accents.

As a Glasgow-born practitioner, I have unashamedly played the Scottish card many times. Of course the quality of content matters, but a predisposed audience will greatly enhance our 'air time' and overall chances of success.

Teresa-anne Dunleavy, director, Porter Novelli.

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