Loewy group enters PR sector via BMA Comms buy

Consumer agency BMA Communications has been snapped up by Loewy, the marcoms group chaired by Channel 4 boss Luke Johnson. The acquisition marks Loewy’s first foray into PR.

Under the terms of the deal, BMA's founders – MD Jane Beechey and director Lindsay Morgan – have received an undisclosed stake in Loewy via a three-year earn-out arrangement, although they will not join Loewy's board.

BMA was founded as Beechey Morgan Associates in 1989 and currently has 25 staff. According to PRWeek's 2004 Top 150 table, BMA had a fee income of £2.2m in 2003 on a turnover of £4.1m.

Loewy CEO Charlie Hoult said he had no plans to scrap the BMA brand and there would be no cross-selling.

He added that the addition of BMA to Loewy's stable would allow it to seek new clients that required a full-service package of marcoms support.

'We will need time to make sure BMA's clients believe we are not working on some plan to flog them loads of other stuff,' he said.

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