Opodo ramps up agency support
Opodo has appointed Flagship Consulting as its first European corporate agency and handed Exposure a brief to lure Britons to its website.
Exposure will aim to drive people to the Opodo website with 'stunt-based' promotions. It also won a four-way pitch and replaces Trimedia Communications.
Both Flagship and Exposure report to Opodo head of communications Gail Sinden.
Opodo's continental consumer agencies – Interview (for Italy), Eurotandem (France) and Harberlein and Mauerer (Germany) – are unaffected by the hires.
