Opodo ramps up agency support

Opodo has appointed Flagship Consulting as its first European corporate agency and handed Exposure a brief to lure Britons to its website.

Flagship saw off Golin Harris, icas PR and Republic PR to co-ordinate strategy in nine European markets.

Exposure will aim to drive people to the Opodo website with 'stunt-based' promotions. It also won a four-way pitch and replaces Trimedia Communications.

Both Flagship and Exposure report to Opodo head of communications Gail Sinden.

Opodo's continental consumer agencies – Interview (for Italy), Eurotandem (France) and Harberlein and Mauerer (Germany) – are unaffected by the hires.

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