The 2006 London Boat Show in January will mark the start of the campaign, the latest in a series of initiatives by British Waterways to attract private investment.
British Waterways has also encouraged waterside pubs and businesses to sign up to a government-endorsed strategy to make the network self-sufficient. It hopes investors will be attracted by an increase in the use of waterways.
The appointment follows a competitive pitch (PRWeek, 30 September).
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