Stringfellow bids for retail success

Nightclub lothario Peter Stringfellow has called in agency backing to encourage greater awareness of his online retail business.

Coalition Total Communication is to target national and regional journalists to promote Stringfellows Retail, which sells adult toys, massage oils and lingerie. 

Stringfellow is attempting to challenge Ann Summers in the home-parties market, and the retail arm operates under the strapline 'Making the UK a sexier place'.

The Outside Organisation handled its 2004 launch.

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