The project, called Equal Brighton & Hove, aims to boost Brighton's workforce, particularly in the catering and construction sectors.
Priory will target businesses to gain support for the campaign's message – that people from hard-to-reach groups, such as the disabled, ethnic minorities, homeless and over-50s, should be given equal and fair job opportunities in the area.
Equal Brighton & Hove is run by the council alongside 70 local organisations, including LSC Sussex and Sussex Youth Motorvation.
Brighton looks to close skills gap
Brighton & Hove City Council has called in The Priory Partnership to run a £10m campaign to tackle the city’s skills shortage.
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