This means ours is reproduced very small when sitting next to other authorities' logos and you cannot read the text.'
The brand's dark colours have also created problems for use on the internet and have led to the council using a number of variations.
Council head of media and comms Martin Fitzpatrick said: 'If the public recognise consistent council branding, they are more
likely to make the link between the tax they are paying and the services they are receiving.'
The new brand will be rolled out in April next year. Fees for the account total £30,000.
The council is currently inviting residents to comment on plans to stop people unconnected to the borough from buying property there.
The move addresses concern that families who have lived there for generations are being priced out of the market.